Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics requires the successful completion of 33 credit hours (11 courses). Part-time students can enroll for as few as one course per semester and can take up to five years to complete their degree. Full-time students are expected to enroll for at least three courses per semester and can complete their degree in two years. The program schedule allows flexibility to students who wish to accelerate their studies. For example, full-time students could graduate in roughly a year by starting in summer of year one and completing their program in summer year two, but this requires careful planning.


Core Courses (33)
BUS 510Fundamentals of Innovative Bus3
BUS 550Business Statistics3
BUS 590Business Strategy Capstone Pro3
MAX 501Digital Marketing3
MAX 502Analytics for Decision Making3
MAX 503Marketing Research & Engg3
MAX 504Marketing Strategy3
MAX 505Strategic Marketing Management3
Select nine credit hours in Marketing Analytics electives:9
Qualitative Research Methods3
Predictive Analytics3
Social Media Mktg Analytics3
Quantitative Marketing Models3
Special Topics3
Total Credit Hours33