Bachelor of Science in Consumer Research, Analytics, and Communication

Consumer Research, Analytics, and Communication

Students in the consumer research, analytics, and communication program are trained as integrated social/behavioral scientists who can apply the theory, research, and tools of the social and behavioral sciences to practical problems of government policy and business strategy and can work with decision makers in both cultures. The multidisciplinary nature of this program ensures that students will understand how people take in and make sense of information in the world around them, how to measure people’s attitudes, beliefs, and knowledge, and how to analyze and communicate the results of research to individuals from a variety of backgrounds (industry, government, academic) in a variety of different forms (electronically, in writing, and orally).

The intent of this highly structured curriculum is to ensure that students have a firm grounding in the areas of psychology, social science, and communication. Students can choose the elective courses to tailor the degree based on specific career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.

Required Courses

Consumer Research, Analytics, and Communication Requirements (64-65)
Select one of the following:2-3
Introduction to Business3
Intro to Profession3
Intro to the Professions2
PSYC 203Undergrad Stats Bhvrl Sci4
PSYC 204Rsrch Method in Behavioral Sci4
PSYC 221Intro to Psychological Science3
PSYC 310Social Psychology3
PSYC 320Applied Correlation/Regression3
PSYC 409Psychological Testing3
PSYC 426Cognitive Science3
Select a minimum of three courses from the following:9
Discourse Analysis3
Mass Media Society3
Technical Communication3
Verbal Visual Communications3
ITMD 361Fund of Web Development3
ITMD 421Data Modeling and Applications3
ITMD 422Advanced Database Mgmt3
ITMD 462Web Site App Development3
Select a minimum of two courses from the following:6
Geographic Information Systems3
Intermediate Geo Info Systems3
Intro to Survey Methodology3
Planning, Fundraising, & Eval3
BUS 371Strategies for New Markets3
Select a minimum of three courses from the following:9
New Product Development3
Marketing Research3
Sales Management3
Consumer Behavior3
Capstone Project (3)
PSYC 485Senior Capstone Project I3
Mathematics Requirements (5-9)
At least five credit hours in MATH 119 or above5-9
Computer Science Requirement (2)
CS 105Intro to Computer Programming2
or CS 110 Computing Principles
Natural Sciences Requirements (11-13)
See Illinois Tech Core Curriculum, section D11-13
Interprofessional Projects (IPRO) (6)
See Illinois Tech Core Curriculum, section E6
Humanities and Social Sciences Requirements (21)
See Illinois Tech Core Curriculum, sections B and C21
Free Electives (7-14)
Select 7-14 credit hours7-14

Minimum degree credits required: 126

 

Bachelor of Science in Consumer Research, Analytics, and Communication Curriculum

Year 1
Semester 1Credit HoursSemester 2Credit Hours
Introduction to the Profession12-3PSYC 2213
Science Elective3Mathematics Elective23
Science Lab Elective1Science Elective3
Mathematics Elective23Humanities Elective (300+)3
Humanities 200-level Course3Social Sciences Elective3
Free Elective3 
 15-16 15
Year 2
Semester 1Credit HoursSemester 2Credit Hours
PSYC 2034BUS 3713
SSCI Elective33CS 105 or 1102
Science Elective4PSYC 2044
Social Sciences Elective (300+)3Communication Elective43
Humanities or Social Sciences Elective3Social Sciences Elective (300+)3
 17 15
Year 3
Semester 1Credit HoursSemester 2Credit Hours
ITMD 3613ITMD 4213
PSYC 4093PSYC 3203
Business Elective53Business Elective53
SSCI Elective33IPRO Elective II3
IPRO Elective I3Free Elective 3
Humanities Elective (300+)3 
 18 15
Year 4
Semester 1Credit HoursSemester 2Credit Hours
ITMD 4223ITMD 4623
PSYC 4263PSYC 3103
Business Elective53PSYC 4853
Communication Elective43Communication Elective43
Free Elective3Free Elective3
 Free Elective3
 15 18
Total Credit Hours: 128-129

 Minimum degree credits required: 126