Bachelor of Science in Consumer Research, Analytics, and Communication

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Consumer Research, Analytics, and Communication

Students in the consumer research, analytics, and communication program are trained as integrated social/behavioral scientists who can apply the theory, research, and tools of the social and behavioral sciences to practical problems of government policy and business strategy and can work with decision makers in both cultures. The multidisciplinary nature of this program ensures that students will understand how people take in and make sense of information in the world around them, how to measure people’s attitudes, beliefs, and knowledge, and how to analyze and communicate the results of research to individuals from a variety of backgrounds (industry, government, academic) in a variety of different forms (electronically, in writing, and orally).

The intent of this highly structured curriculum is to ensure that students have a firm grounding in the areas of psychology, social science, and communication. Students can choose the elective courses to tailor the degree based on specific career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.

Required Courses

Consumer Research, Analytics, and Communication Requirements (64-65)
Select one of the following:2-3
Introduction to Business3
Introduction to the Profession3
Introduction to the Professions2
PSYC 203Undergraduate Statistics for the Behavioral Sciences4
PSYC 204Research Methods in Behavioral Science4
PSYC 221Introduction to Psychological Science3
PSYC 310Social Psychology3
PSYC 320Applied Correlation and Regression3
PSYC 409Psychological Testing3
PSYC 426Cognitive Science3
Select a minimum of three courses from the following:9
Discourse Analysis3
Mass Media and Society3
Technical Communication3
Verbal and Visual Communication3
ITMD 361Fundamentals of Web Development3
ITMD 421Data Modeling and Applications3
ITMD 422Advanced Database Management3
ITMD 462Web Site Application Development3
Select a minimum of two courses from the following:6
Introduction to Geographic Information Systems3
Intermediate Geographic Information Systems3
Introduction to Survey Methodology3
Planning, Fundraising, and Program Evaluation3
BUS 371Strategies for Reaching New Markets3
Select a minimum of three courses from the following:9
New Product Development3
Marketing Research3
Sales Management3
Consumer Behavior3
Capstone Project (3)
PSYC 485Senior Capstone Project I3
Mathematics Requirements (5-9)
At least 5 credit hours in MATH 119 or above5-9
Computer Science Requirement (2)
CS 105Introduction to Computer Programming2
or CS 110 Computing Principles
Natural Sciences Requirements (11-13)
See IIT Core Curriculum, section D11-13
Interprofessional Projects (IPRO) (6)
See IIT Core Curriculum, section E6
Humanities and Social Sciences Requirements (21)
See IIT Core Curriculum, sections B and C21
Free Electives (7-14)
Select 7-14 credit hours7-14

Minimum degree credits required: 126


B.S. in Consumer Research, Analytics, and Communication Curriculum

Year 1
Semester 1Credit HoursSemester 2Credit Hours
Introduction to the Profession12-3PSYC 2213
Science Elective3Mathematics Elective23
Science Lab Elective1Science Elective3
Mathematics Elective23Humanities Elective (300+)3
Humanities 200-level Course3Social Sciences Elective3
Free Elective3 
 15-16 15
Year 2
Semester 1Credit HoursSemester 2Credit Hours
PSYC 2034BUS 3713
SSCI Elective33CS 105 or 1102
Science Elective4PSYC 2044
Social Sciences Elective (300+)3Communication Elective43
Humanities or Social Sciences Elective3Social Sciences Elective (300+)3
 17 15
Year 3
Semester 1Credit HoursSemester 2Credit Hours
ITMD 3613ITMD 4213
PSYC 4093PSYC 3203
Business Elective53Business Elective53
SSCI Elective33IPRO Elective II3
IPRO Elective I3Free Elective 3
Humanities Elective (300+)3 
 18 15
Year 4
Semester 1Credit HoursSemester 2Credit Hours
ITMD 4223ITMD 4623
PSYC 4263PSYC 3103
Business Elective53PSYC 4853
Communication Elective43Communication Elective43
Free Elective3Free Elective3
 Free Elective3
 15 18
Total Credit Hours: 128-129

 Minimum degree credits required: 126  


Select from the following courses: PSYC 100, LCHS 100, or BUS 100.


At least 5 credit hours in MATH 119 or above are required.


Select from SSCI 225, SSCI 325, SSCI 480, or SSCI 486.


Select from COM 315, COM 372, COM 421, or COM 428.


Select from BUS 472, BUS 473, BUS 475, or BUS 476.