Master of Science in Marketing Analytics
The Master of Science in Marketing Analytics requires the successful completion of 33 credit hours (11 courses). Part-time students can enroll for as few as one course per semester and can take up to five years to complete their degree. Full-time students are expected to enroll for at least three courses per semester and can complete their degree in two years. The program schedule allows flexibility to students who wish to accelerate their studies. For example, full-time students could graduate in roughly a year by starting in summer of year one and completing their program in summer year two, but this requires careful planning.
Curriculum
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | (24) | |
| BUS 510 | Fundamentals of Innovative Bus | 3 |
| BUS 550 | Business Statistics | 3 |
| BUS 590 | Business Strategy Capstone Pro | 3 |
| MAX 501 | Digital Marketing | 3 |
| MAX 502 | Analytics for Decision Making | 3 |
| MAX 503 | Marketing Research & Engg | 3 |
| MAX 504 | Marketing Strategy | 3 |
| MAX 505 | Strategic Marketing Management | 3 |
| Concentration | (9) | |
| Select nine credit hours in Marketing Analytics or Marketing Communication | 9 | |
| Total Credit Hours | 33 | |
Marketing Analytics Concentration
| Code | Title | Credit Hours |
|---|---|---|
| MAX 521 | Qualitative Research Methods | 3 |
| MAX 522 | Predictive Analytics | 3 |
| MAX 523 | Social Media Mktg Analytics | 3 |
Marketing Communication Concentration
| Code | Title | Credit Hours |
|---|---|---|
| MAX 511 | Integrated Mktg Comm Strategy | 3 |
| Select a minimum of two courses from the following: | 6 | |
| Customer Touch Points | 3 | |
| Managing Sustainable Brands | 3 | |
| Customer Relationship Mgmt | 3 | |
| Database and Direct Marketing | 3 | |
| Social Media Mktg Strategy | 3 | |
