Bachelor of Science in Consumer Research, Analytics, and Communication

Consumer Research, Analytics, and Communication

Students in the consumer research, analytics, and communication program are trained as integrated social/behavioral scientists who can apply the theory, research, and tools of the social and behavioral sciences to practical problems of government policy and business strategy and can work with decision makers in both cultures. The multidisciplinary nature of this program ensures that students will understand how people take in and make sense of information in the world around them, how to measure people’s attitudes, beliefs, and knowledge, and how to analyze and communicate the results of research to individuals from a variety of backgrounds (industry, government, academic) in a variety of different forms (electronically, in writing, and orally).

The intent of this highly structured curriculum is to ensure that students have a firm grounding in the areas of psychology, social science, and communication. Students can choose the elective courses to tailor the degree based on specific career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.