Bachelor of Science in Consumer Research, Analytics, and Communication
Consumer Research, Analytics, and Communication
Students in the consumer research, analytics, and communication program are trained as integrated social/behavioral scientists who can apply the theory, research, and tools of the social and behavioral sciences to practical problems of government policy and business strategy and can work with decision makers in both cultures. The multidisciplinary nature of this program ensures that students will understand how people take in and make sense of information in the world around them, how to measure people’s attitudes, beliefs, and knowledge, and how to analyze and communicate the results of research to individuals from a variety of backgrounds (industry, government, academic) in a variety of different forms (electronically, in writing, and orally).
The intent of this highly structured curriculum is to ensure that students have a firm grounding in the areas of psychology, social science, and communication. Students can choose the elective courses to tailor the degree based on specific career interests. For example, a student interested in obtaining a job in market research might choose to take additional business courses whereas a student interested in a graduate degree in psychology might opt to take additional psychology or data management classes. Similarly, students interested in working with big data may take additional courses in computer science or related areas.
Required Courses
Code | Title | Credit Hours |
---|---|---|
Consumer Research, Analytics, and Communication Requirements | (64-65) | |
Select one of the following: | 2-3 | |
Introduction to Business | 3 | |
Intro to Profession | 3 | |
Intro to the Professions | 2 | |
PSYC 203 | Undergrad Stats Bhvrl Sci | 4 |
PSYC 204 | Rsrch Method in Behavioral Sci | 4 |
PSYC 221 | Intro to Psychological Science | 3 |
PSYC 310 | Social Psychology | 3 |
PSYC 320 | Applied Correlation/Regression | 3 |
PSYC 409 | Psychological Testing | 3 |
PSYC 426 | Cognitive Science | 3 |
Select a minimum of three courses from the following: | 9 | |
Discourse Analysis | 3 | |
Mass Media Society | 3 | |
Technical Communication | 3 | |
Verbal Visual Communications | 3 | |
ITMD 361 | Fund of Web Development | 3 |
ITMD 421 | 3 | |
ITMD 422 | Advanced Database Mgmt | 3 |
ITMD 462 | Web Site App Development | 3 |
Select a minimum of two courses from the following: | 6 | |
Geographic Information Systems | 3 | |
Intermediate Geo Info Systems | 3 | |
Intro to Survey Methodology | 3 | |
Planning, Fundraising, & Eval | 3 | |
BUS 371 | Marketing Fundamentals | 3 |
Select a minimum of three courses from the following: | 9 | |
New Product Development | 3 | |
Marketing Research | 3 | |
Sales Management | 3 | |
Consumer Behavior | 3 | |
Capstone Project | (3) | |
PSYC 485 | Senior Capstone Project I | 3 |
Mathematics Requirements | (5-9) | |
At least five credit hours in MATH 119 or above | 5-9 | |
Computer Science Requirement | (2) | |
CS 105 | Intro to Computer Programming | 2 |
or CS 110 | Computing Principles | |
Natural Sciences Requirements | (11-13) | |
See Illinois Tech Core Curriculum, section D | 11-13 | |
Interprofessional Projects (IPRO) | (6) | |
See Illinois Tech Core Curriculum, section E | 6 | |
Humanities and Social Sciences Requirements | (21) | |
See Illinois Tech Core Curriculum, sections B and C | 21 | |
Free Electives | (7-14) | |
Select 7-14 credit hours | 7-14 |
Minimum degree credits required: 126
Bachelor of Science in Consumer Research, Analytics, and Communication Curriculum
Year 1 | |||
---|---|---|---|
Semester 1 | Credit Hours | Semester 2 | Credit Hours |
Introduction to the Profession1 | 2-3 | PSYC 221 | 3 |
Science Elective | 3 | Mathematics Elective2 | 3 |
Science Lab Elective | 1 | Science Elective | 3 |
Mathematics Elective2 | 3 | Humanities Elective (300+) | 3 |
Humanities 200-level Course | 3 | Social Sciences Elective | 3 |
Free Elective | 3 | ||
15-16 | 15 | ||
Year 2 | |||
Semester 1 | Credit Hours | Semester 2 | Credit Hours |
PSYC 203 | 4 | BUS 371 | 3 |
SSCI Elective3 | 3 | CS 105 or 110 | 2 |
Science Elective | 4 | PSYC 204 | 4 |
Social Sciences Elective (300+) | 3 | Communication Elective4 | 3 |
Humanities or Social Sciences Elective | 3 | Social Sciences Elective (300+) | 3 |
17 | 15 | ||
Year 3 | |||
Semester 1 | Credit Hours | Semester 2 | Credit Hours |
ITMD 361 | 3 | ITMD 421 | 3 |
PSYC 409 | 3 | PSYC 320 | 3 |
Business Elective5 | 3 | Business Elective5 | 3 |
SSCI Elective3 | 3 | IPRO Elective II | 3 |
IPRO Elective I | 3 | Free Elective | 3 |
Humanities Elective (300+) | 3 | ||
18 | 15 | ||
Year 4 | |||
Semester 1 | Credit Hours | Semester 2 | Credit Hours |
ITMD 422 | 3 | ITMD 462 | 3 |
PSYC 426 | 3 | PSYC 310 | 3 |
Business Elective5 | 3 | PSYC 485 | 3 |
Communication Elective4 | 3 | Communication Elective4 | 3 |
Free Elective | 3 | Free Elective | 3 |
Free Elective | 3 | ||
15 | 18 | ||
Total Credit Hours: 128-129 |
Minimum degree credits required: 126
1 | Select from the following courses: PSYC 100, LCHS 100, or BUS 100. |
2 | At least five credit hours in MATH 119 or above are required. |
3 | |
4 | |
5 |