Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics requires the successful completion of 33 credit hours (11 courses). Part-time students can enroll for as few as one course per semester and can take up to five years to complete their degree. Full-time students are expected to enroll for at least three courses per semester and can complete their degree in two years. The program schedule allows flexibility to students who wish to accelerate their studies. For example, full-time students could graduate in roughly a year by starting in summer of year one and completing their program in summer year two, but this requires careful planning.


Core Courses (24)
BUS 550Business Statistics3
MAX 501Digital Marketing3
MAX 502Analytics for Decision Making3
MAX 503Marketing Research & Engg3
MAX 504Marketing Strategy3
MAX 506Database Design and SQL3
MAX 522Predictive Analytics3
MAX 523Social Media Mktg Analytics3
Electives (9)
Select 9 credits from the following:9
Visual Analytics3
Quantitative Marketing Models3
Special Topics3
Independent Study3
Microeconomics and Game Theory3
Artificial Intelligence3
Internet of Things3
Total Credit Hours33